Last month Dandelions and Bad Hair Days; Untangling lives affected by depression and anxiety was published on Kindle. Available around the world to read on Kindle, PC or even iPads and smart phones, alongside the paperback version it is now available to millions of people. All the reviews so far have been 5*, with comments such as ‘moving’ ‘enlightening’ ‘uplifting’ ‘accessible’. The book has been featured at a Psychotherapy conference where a reading by Vivienne Tuffnell of her piece that gives the book its title was viewed by many therapists present as one of the highlights of the day.
All good then. Since going to eBook DABHD has featured in two Kindle charts, reaching the top 50 of one of them and the royalties available from Amazon mean that selling at 2.99 we get nearly as much in royalties as we do for a paperback at twice the price.
But we really need a breakthrough to get it on to ’must read’ lists. Looking at the charts, the ‘self-help’ books that do well seem to be the ones with inspirational quotes and have a life coach angle to them. Nothing wrong with that at all. However, I do think there is a place for a book full of wonderful writing by inspirational people who talk about their own experiences in their own words, creatively and with passion. Reviewers have said that even if they have no direct experience of mental ill-health themselves, the book has helped them understand how it can affect anyone, in any walk of life and however resilient they think they are.
So how do we ‘go viral’? How do we bring Dandelions and Bad Hair Days to the attention of all those that would benefit from it, learn from it, come to a better understanding from it? All of those involved believe that to reduce stigma and raise awareness we need to get our stories out there. We have poked our heads about the proverbial parapets, which for many has been a courageous move.
So lets find a way to sell in the hundreds, the thousands. Remember ALL profits go to mental health charity SANE, with a contribution to OCD Action in memory of Sybil Macindoe whose mother, Lois Chaber, writes movingly in DABHD and whose own book The Thing Inside My Head has done so much to highlight how damaging Obsessive Compulsive Disorder can be.
I have to say I am not very confident at marketing the work I do – it feels a little like selling raffle tickets – you know people are strapped for cash and it is hard to ask. However – this is not all my writing; it is poetry and prose by some twenty contributors. It has a beautiful and unique cover, using artwork by the talented artist Ingrid Smejkal and the paperback includes photographs by photographer Nettie Edwards. Everyone wins with this book. Please do buy it, tell your friends, review it. I can’t thank you enough for the hard work so far, but there is so much more it could do.